AI Publications

🔗https://briefing.rdcl.is/p/bridging-the-technology-organization?utm_source=substack&utm_medium=email

We’re living in an era where technology evolves exponentially—new breakthroughs in AI, machine learning, and other digital innovations emerge almost weekly. And yet, most organizations are still changing at a logarithmic pace. This disparity is at the heart of Martec’s Law, coined by Scott Brinker, and it poses a major challenge for businesses today.

While your tech stack might have transformed radically since the arrival of ChatGPT, your organizational structures, processes, and culture have probably shifted much more slowly. This growing gap between what’s possible and what your company is ready for creates a dangerous tension—one that often leads to what the article calls a “reset point.” These are moments of dramatic transformation, usually triggered too late, when companies must restructure to stay relevant.

A useful way to visualize this threat is the “Killer Competitor” exercise: imagine a startup entering your market today without any legacy constraints. What would they do differently? While this helps leaders identify fresh ideas and new initiatives, most organizations struggle with the other side of the coin—stopping outdated or misaligned efforts. The default is to add, not subtract, which leads to resource strain and change fatigue.

The solution? Be selectively innovative. Take a page from designer Dieter Rams’ philosophy: “less, but better.” Don’t chase every shiny new tech trend. Instead, align your choices with your strategic goals and execution capacity. Great organizations don’t do everything—they choose wisely and execute flawlessly.

In short: thoughtful selection, ruthless prioritization, and the courage to stop what no longer serves your future—that’s how you bridge the gap and thrive in a world moving at exponential speed.