🔗https://shre.ink/Tobias-Zwingmann-integration-vs-automation
Tobias Zwingmann presents a structured approach to implementing AI in business, emphasizing the importance of starting with manageable projects and gradually increasing complexity.
1. AI and Automation Are Two Different Things
Zwingmann begins by distinguishing between AI and automation. While automation involves executing tasks with minimal human intervention, AI encompasses a broader range of capabilities, including learning and decision-making. He cautions against conflating the two, as starting with highly automated AI projects can be challenging and may lead to failure.
2. The Integration-Automation AI Framework
The core of the article is the Integration-Automation AI (IA-AI) Framework, which categorizes AI use cases based on two dimensions:
Integration: How well the AI system blends with existing workflows and systems.
Automation: The extent to which the AI system operates without human intervention.
This framework helps businesses identify suitable AI projects by assessing their integration and automation levels.
3. Four AI Tools

Type 1: Assistants: are AI applications with low integration and low automation. They operate independently and require manual input and output handling. Examples include ChatGPT and Google's Gemini, where users manually input data and interpret results. These tools are valuable for initial exploration and understanding of AI capabilities.
Type 2: Copilots: are more integrated into existing systems but still require human oversight. They assist users by providing suggestions or automating parts of tasks within familiar interfaces. Examples include GitHub Copilot, Microsoft Copilot, and Duet AI in Google Workspace. These tools enhance productivity while keeping humans in control.
Type 3: Autopilots: exhibit high automation but low integration. They can perform tasks independently but are not deeply embedded into business systems. An example is an AI chatbot trained on company documents to handle customer queries autonomously. While efficient, these systems may lack the ability to interact seamlessly with other business processes.
Type 4: Agents: represent high integration and high automation. They can perform complex tasks across systems with minimal human input. For instance, a customer support agent that not only answers queries but also processes refunds and updates records. Implementing agents is challenging due to the need for robust AI capabilities and seamless integration with existing systems.
4. Where to Start and Where to Go
Zwingmann advises starting with Assistants and Copilots, as they are less complex and allow businesses to gain experience with AI. Once comfortable, organizations can progress to Autopilots and eventually Agents. This gradual approach helps in managing risks and building AI maturity.
5. Conclusion
The IA-AI Framework serves as a guide for businesses to implement AI effectively. By starting with simpler, human-in-the-loop systems and gradually advancing to more complex, automated solutions, organizations can harness AI's potential while mitigating risks.