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Don’t fear the AI ‘jobpocalypse’
Fears of an AI-driven “jobpocalypse” are rising. Public figures warn that AI could hit labour markets like a tsunami, and the timing feels uncomfortable: unemployment is edging up in many advanced economies, entry-level roles are harder to find, and tech redundancies keep making headlines.
But the big claim — “AI is already destroying jobs at scale” — doesn’t hold up well under scrutiny. Labour markets did cool after ChatGPT’s release in November 2022, yet a slowdown that happens after a technology launch doesn’t prove the technology caused it.
Take the US, where AI investment has been most visible. Some observers argue that booming stock markets and falling job openings since around 2023 are proof that AI is boosting capital returns while squeezing workers. Zoom in, though, and the story shifts: job openings were already declining before ChatGPT arrived. A more straightforward explanation is macroeconomics. The Federal Reserve raised interest rates…




Helcio thank you for sharing. Your post is a sharp reminder that the AI race is no longer just about model quality — it’s about distribution, price, and geopolitics.
What Microsoft is highlighting here is uncomfortable but real: open(-ish) models + state subsidies + emerging-market focus is a powerful combo. DeepSeek didn’t “win” on raw capability alone; it won on accessibility and economics, especially where budgets, infrastructure, and energy costs matter most.
Meanwhile, US players (OpenAI, Google, Anthropic) have optimized for control, margins, and enterprise value — a rational strategy, but one that leaves space elsewhere. If you don’t show up with affordable, deployable options, someone else will.
The deeper issue isn’t “China vs the US”, it’s whether the global south becomes a first-class participant in the AI economy or a downstream consumer of subsidised tech. If infrastructure, skills, and power costs aren’t addressed, the market will naturally gravitate to whoever can undercut on price — values come later.
This is less a warning about DeepSeek (DeepSeek) and more a warning about strategy blind spots. In AI, trust matters — but only if people can afford the product.